Saks Update

Following on from a previous post this year, Marigay McKee is progressing in her role as President of Saks. The are currently collaborating with Erin Walsh for their spring/summer 2014 campaign as Erin provides style tips and tricks for the coming summer season both online and in store. Youtube videos of style guides by Erin featuring clothing that Saks sells represents an up to date company who is in line with current consumer trends as video blogging has taken off recent years. 

Watch: Erin Walsh Styles Floral Gallery

The other feature I wanted to highlight was their Spring/Summer 2014 campaign. As I am not a Saks target customer, it may be too critical to analyse the imagery they have produced for the most recent campaign which sees each imagery dedicated to a select designer in a colourful but simplistic style. The imagery does evoke a higher end feel and extremely stylised and having to represent so many different brands which the same campaign, this type of style of photography allows each brand to speak for itself through its' product which ultimately will help drive sales through Saks, as each image speaks to a different consumer. However, in some way I wish there was something else to it, in todays world of so many magical tricks that technology can do, in my opinion it almost seems like a second thought.

Images: My Face Hunter