Whilst visiting London to take some images for my final major project, we decided to visit Shoreditch for some inspiration. East London is such an up and coming area, even Company magazine have just done a issue devoted to the people and thriving quirky businesses that are calling this place home. Wondering around we visited the Boxpark, a fantastic innovative opportunity for small businesses to have an outlet to reach their customers in person. Websites like Moo.com and moonfruit.com were all involved as well as unique businesses like PLAYN Eyewear, a particular favourite that we came across whilst exploring that had an extremely inventive way of showcasing their eyewear. The Boxpark represents how businesses can be creative and innovative within such a small place communicating their brand aesthetic with unusual displays, showing that you don't need massive spaces to reach your consumer.
Such a individual and unusual place full of peculiar things to discover.
Images: Authors Own
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