Petite Fashion Week

This weekend I ventured down to London to attend a networking event organised by Petite Fashion Week. Although I made the journey with a prime focus of gathering research for my dissertation, being petite myself it was fantastic to see a room full of other people passionate about driving the petite industry forward.

The night gave allowed me to meet retailers who began their businesses solely to provide an answer to petite issues they had come across. Whether it was Jeetly and their workwear designed for the petite shape or The Petite Shoe Boutique, who as the names suggests, custom makes shoes for petite feet. All the retailers were keen to showcase their uniqueness of catering for petite consumers and were thoroughly interested in my business concept which in theory would promote their businesses on a wider scale in order to generate more customers for them.

Creating contacts from the night has expanded my research for my project and built confidence in myself of attending events such as these in order to further my knowledge of the industry and evolve my repertoire.

Image: Authors Own

Image: Petite Fashion Week